Advertising is all about selling us something. But in one particular commercial the something goes beyond the product to a lifestyle….a lifestyle of excess while putting down anyone not aspiring to follow along blindly.
The media has gotten on my nerves lately, and I don’t even have television. From those bashing the Disney movie Frozen for it’s “gay message” to the stupidity of suggesting the missing airplane could have been lost in a black hole. Even without a television it’s hard to avoid hearing these messages when they are spread through the rest of society.
Then there is this commercial by Cadillac which praises the type A personality who works overtime, doesn’t take vacations and has basically given his life to earning enough money to have the best and most expensive material items available to him.
I see wonderful changes around me, from college students who rather than lament the economic conditions are creating their own income streams; those who are striving for zero waste (or at least zero food waste); the rise of Farmers’ Markets along with the slow food movement; and adults who are sacrificing the big money to be home with their families more. But then I see materialism pushed down our throats with a message I find demeaning to anyone who doesn’t live by the clock and flaunt status symbols.
I’d really like to know what you think about these messages, and specifically the commercial below, which are being pushed harder and harder at a time in which we need to cut back and find a more sustainable lifestyle. Do you think it is coincidental that these messages are so strong because we are voting with our wallets and have cut back on our spending?